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Eastern Rodworks specializes in creating handcrafted, custom fishing rods for all Surf, Inshore, and Offshore styles of fishing. Our builds combine meticulous craftsmanship with the latest technology and rod building components available to produce fishing rods that not only look great, but function better than any mass produced factory rod. Previous and current clients include some of the best commercial, charter/party boat captains, and recreational fisherman on the East Coast who have thoroughly tested the latest trends, design theories, and components for every type of saltwater fishing. 

We pride ourselves on offering outstanding customer service and ensuring that every question someone
might have is answered. If you have any questions or comments, please don’t hesitate to call or email us. 

Tight Lines,

Matt Hetterich

Eastern Rodworks




From my first flounder and snapper bluefish trips, I’ve been fortunate to spend most of my life surrounded by the water. My introduction to rod building came over 20 years ago when a gift certificate to take a custom fishing rod building class appeared under the Christmas tree. After spending a winter with legendary custom rod builder Stan Hentschel of Rocky Point Fishing Stop, I was instantly hooked on the new hobby.


Later that summer, I started working at Wading River Bait & Tackle, learning more on the craft from owner Matt Maccaro. Thanks to his time and patience, I started doing repairs at 14 and building custom orders by my 16th birthday. Stan later hired me in my early 20's to help run the tackle shop, and I spent 4 years building custom rods and fishing full time. 


I've spent the better part of my life building, repairing and (of course) using fishing rods. There’s no greater feeling in the world than fishing with a rod that is customized to your style and is specifically tailored for task at hand...

What are we making for you today?


The galleries below represent some of our recent custom fishing rod builds. These are by no means your only options, but offer a peek into our build style and ideas to consider on your next build. When taking into account different colors, wraps, handles, seat, and guide combinations, the design possibilities on custom fishing rods are only limited by your imagination...

Be sure to visit us on Facebook or Instagram for our most up to date work, along with our Latest Work section.


I'm happy to announce that our order book will be open for new custom orders as of July 1st; email us today to get on the list!
Due to the volume of work, turnaround time is typically 6-10 weeks

Eastern Rodworks

Long Island, NY

Phone: (631) 902-9756


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